The number one driver for success on Instagram is…… you guessed it CONSISTENCY. But knowing HOW to be consistent on Instagram can be a bit tricky.
Showing up, providing value and being consistent on Instagram is how I have managed to grow and find regular clients for my photography business.
So without further adieu – let’s jump into it.
HOW TO BE CONSISTENT ON INSTAGRAM
[1] Plan and Batch Create
If you fail to plan, you plan to fail.
Having a plan of what you’re going to post in advance will help you show up consistently and stick to your schedule.
I wrote a whole blog post about batch creating content which you can read here.
I plan all my content out a month in advance, and I batch create every 2 weeks.
Batch creating in my business looks like this:
- Filming Reels
- Sourcing images for posts
- Creating graphics in Canva for posts and Reel Covers
- Writing captions
- Writing blog posts
- Scheduling Tailwind Pins
[2] Use Content Pillars
A content pillar is a theme or regular topic that you can share around. Some basic examples are:
- Educational: teach your audience something
- Personal: interesting facts about you, behind the scenes, the messy side of the business
- Promotional: sales, promo codes, new product or service launches
- Social Proof: testimonials, client stories and wins, positive feedback from DMs
- Community: sharing posts/reels from others in your niche that are inspiring or informative
I personally like to share about Photography, Instagram Tips and Content Creation tips – these are my 3 MAIN pillars.
I then share educational, personal, promotional, social proof or community posts around each of those 3 main topics.
[3] Repurpose your top-performing content
Even with content pillars, it can sometimes be daunting to come up with new ideas. That’s why I LOVE to look at my insights and find top-performing content to re-use.
If it was a post, turn it into a reel. If it was a reel, turn it into a carousel post – you get the idea. This is a really easy way for you to make content that you KNOW is going to resonate with your audience.
BONUS: Practice, Practice, Practice!!!
Like anything in life, practice makes perfect. The more you keep going, the more you’ll figure out systems that work for you to help you be consistent on Instagram.
