How to build trust on Instagram with behind-the-scenes content
Today’s post is all about sharing more of your authentic story so that you can build trust on Instagram. We all know that people only make purchases when they feel like they trust the person or brand. A great way to build trust is to allow people to peak behind the curtain of your business. I love behind the scenes content, because it is SO EASY to create!
What is behind-the-scenes content?
Behind the-scenes content is the real, messy and authentic parts of your business.
A common mistake I see is people trying to create perfection on Instagram. We think because we are a business, we are held to a higher standard.
This is WRONG! For small businesses, people LOVE to see all the hard work you are doing behind the scenes.
As an example, for me, it might be showing the chaos that unfolds in my studio during a shoot – let me tell ya, it gets messy 😂
3 reasons why behind-the-scenes (BTS) content should be part of your Instagram strategy ⤵️
Reason 1:✨ it helps people get to know like and trust you. Which means they’re more likely to purchase from you
Reason 2:✨ people find it really interesting so this type of content tends to get more engagement. More engagement = more reach = more chance to get discovered by new accounts
Reason 3: ✨it’s really easy to create because you are already doing the work anyway 😌
Here are 10 types of BTS content you can share:
👉🏼 show a process
👉🏼 show what ingredients/fabrics/props etc you use
👉🏼 pack an order
👉🏼 workspace tour
👉🏼 what tools do you use to create your product
👉🏼 your favourite systems for your business
👉🏼 timelapse of you completing a task or project
👉🏼 go live while you do a task (eg mixing a product, painting a picture etc)
👉🏼 share a before and after (eg ingredients to finished product, messy office to clean office, fabric to final product etc)
👉🏼share a day in the life
Do you want more Instagram marketing tips? Be sure to sign up for my weekly newsletter to get all the latest tips and tricks for marketing your products.
