{"id":6705,"date":"2021-08-19T11:59:22","date_gmt":"2021-08-19T03:59:22","guid":{"rendered":"https:\/\/colourpopstudio.com.au\/?p=6705"},"modified":"2021-08-19T11:58:41","modified_gmt":"2021-08-19T03:58:41","slug":"5-tips-for-marketing-a-photography-business","status":"publish","type":"post","link":"https:\/\/colourpopstudio.com.au\/2021\/08\/19\/5-tips-for-marketing-a-photography-business\/","title":{"rendered":"5 tips for marketing a photography business"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]If you are starting out in product photography, getting new clients can feel SO overwhelming that’s where marketing comes in – however, marketing a photography business can be tricky if you don’t know what to do.<\/p>\n

So I thought I’d write a post sharing 5 things I have learnt about marketing a photography business.<\/p>\n

Let’s get into it.<\/p>\n

Five things I wish I knew about Marketing a Photography Business<\/h2>\n

\"Tips[1] Growth takes time and does not happen overnight<\/h3>\n

When marketing a photography business, growth, any growth, whether that is Instagram followers or filling out your booking calendar will take time.<\/p>\n

The majority of my business has come from Instagram, but that didn’t happen instantly.<\/p>\n

It’s easy to compare your chapter one to someone else’s chapter fifty. Try to stay in your lane, focus on your goals and stay the course. It will happen!<\/p>\n

[2] Consistency is key when it comes to marketing a photography business<\/h3>\n

It can feel so overwhelming when you are posting daily, writing blog posts, engaging with dream clients and all you get back are crickets.<\/p>\n

Trust me, I have been there. I wrote a blog post with some tips on being consistent on the gram, which you can read here.\u00a0<\/a><\/p>\n

It can take a few months of showing up consistently online before you start to see results, it took me about 3 months of a consistent posting schedule before I started seeing real growth and more importantly, getting those ENQUIRIES.<\/p>\n

Stay consistent and keep showing up – I promise you, it’s hard at the start, but it’s so worth it! If you need some tips on batching your content – check out this blog post.\u00a0<\/a><\/p>\n

[3] Don’t underestimate practising your craft<\/h3>\n

In the beginning, you won’t have the perfect portfolio – but this is where you can get truly creative. The only way to get your work out there is to practice your craft. I’ve seen a bunch of people put posts out in FaceBook groups saying they’ll work for free in exchange for a testimony. I am personally not a fan of this, because everyone will jump on board to get free photos. This de-values your work and means that you are working with businesses that might not align with your goals.<\/p>\n

A few ways around this are:<\/p>\n