{"id":6760,"date":"2021-08-27T00:42:51","date_gmt":"2021-08-26T16:42:51","guid":{"rendered":"https:\/\/colourpopstudio.com.au\/?p=6760"},"modified":"2021-08-27T00:42:51","modified_gmt":"2021-08-26T16:42:51","slug":"collabs-vs-paid-product-photography-which-one-is-best","status":"publish","type":"post","link":"https:\/\/colourpopstudio.com.au\/2021\/08\/27\/collabs-vs-paid-product-photography-which-one-is-best\/","title":{"rendered":"Collabs vs Paid Product Photography: Which one is best?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Paid product photography can be overwhelming for some businesses. It is a big step. This post delves into the different ways that content can be created for product-based businesses as well as the pros and cons of each.<\/p>\n

 <\/p>\n

\"ShouldWHY HAVING CONTENT IS KEY<\/h2>\n

As a business, it is so important to have a social media presence, a nice looking website and a tribe or community of cheerleaders who shout your name from the rooftop.<\/p>\n

In order to have a social media presence, and a fancy website, you need content.<\/p>\n

And content is photos or videos of your products that you can share and use to connect with and build your tribe.<\/p>\n

Social Media helps build your tribe > Your tribe use your website to purchase from you.<\/p>\n

The foundation of all three of these pillars is: CONTENT.<\/p>\n

\"Paid<\/p>\n

WHAT IS CONTENT CREATION?<\/h2>\n

Did you know that there are four main types of content creation?<\/p>\n

    \n
  1. User-Generated Content:<\/strong> this is when your customers take photos of your products and post them on social media. This type of content is AWESOME for social proof because if someone loves your product enough to take a photo of it and post it on social media, others tend to trust it more and tend to lean more towards purchasing from your business. This type of content is very organic.<\/li>\n
  2. Content from Collaborations:<\/strong> this is when you reach out to influencers, or micro-influencers and offer to send them your products in exchange for content. Often that content requires the influencer to post on their feed or stories – which means your business gets exposure to the influencer’s audience<\/li>\n
  3. Paid Content from Professional Product Photographers:<\/strong> this is when you hire a professional photographer to take styled photos of your products.<\/li>\n
  4. Self Made Content:\u00a0<\/strong>this is content that you create all on your own. Behind the scenes, tutorials, reels, things like that. I wrote a blog post about batching this type of content – check it out here.\u00a0<\/a><\/li>\n<\/ol>\n

    Today we’re going to talk about the differences between content from collaborations, vs paid product photography.<\/p>\n

    I’ll preface this by saying, there is no right or wrong choice between collabs and paid product photography: it all depends on what your goals are as a business and choosing what is right for you.<\/p>\n

    COLLABORATIONS FOR CONTENT CREATION<\/h2>\n

    WHAT ARE THE BENEFITS:<\/h3>\n