{"id":7606,"date":"2022-07-17T19:10:13","date_gmt":"2022-07-17T11:10:13","guid":{"rendered":"https:\/\/colourpopstudio.com.au\/?p=7606"},"modified":"2022-07-20T00:24:18","modified_gmt":"2022-07-19T16:24:18","slug":"instagram-features-for-business","status":"publish","type":"post","link":"https:\/\/colourpopstudio.com.au\/2022\/07\/17\/instagram-features-for-business\/","title":{"rendered":"Instagram Features for Business"},"content":{"rendered":"

If you want to learn how to use all of Instagram<\/a> features for business, you are in the right place! Read on!<\/p>\n

\"instagram<\/p>\n

 <\/p>\n

Instagram has gone a little crazy over the last 2 years. From a photo sharing platform to a plethora of updates, features and glitches.<\/p>\n

Fear not, this is good news for us business owners.<\/p>\n

It means there there are many ways to serve your audience, attract new customers and make more sales on Instagram.<\/p>\n

Let’s break down each feature, and some best practices for businesses.<\/p>\n

\"colourfulBio + Feed:<\/h2>\n

AKA your business card.<\/p>\n

Here, you want to tell people who you are, what you do and how they can do business with you.<\/p>\n

Ensure you use keywords in your username and name field – as these are searchable.<\/p>\n

Make sure you offer value in every post to serve your audience and attract more customers.<\/p>\n

Pinned Posts:<\/h2>\n

Use Pinned Posts as an extension of your bio. Here you want to have a post that introduces yourself and your business.<\/p>\n

Other posts that you can pin can include announcements, workshops, sales, giveaways, competitions, freebies and high performing posts.<\/p>\n

Read this blog post for more info on Pinned posts.<\/a><\/p>\n

Highlights:<\/h2>\n

Showcase in detail what your business does and what people can expect on your page if they follow you.<\/p>\n

Be sure to include a clear call to action.<\/p>\n

Stories:<\/h2>\n

Use stories to build trust and likeability.<\/p>\n

Be authentic in stories and take people behind the scenes of your business.<\/p>\n

DM’s:<\/h2>\n

Build 1:1 relationships and sell by offering your products or services as the solution to a problem<\/p>\n

Reels:<\/h2>\n

Currently, the best way to grow your following.<\/p>\n

If you stick to your niche, entertain and serve, you will attract people who are more likely to become customers.<\/p>\n

Video & Lives:<\/h2>\n

Establish yourself as an industry expert by creating videos and lives that teach and serve your audience.
\nCollab with other accounts in your niche to cross-pollinate your audience and help you grow.<\/p>\n

 <\/p>\n

\"Clean<\/p>\n

 <\/p>\n

I know Instagram can be overwhelming and disheartening at times.<\/p>\n

However, if you forget about vanity metrics such as comments, likes and shares and focus 100% on serving your audience with helpful, inspiring and entertaining content, I guarantee you’ll build a loyal community. One that is eager to hear from you and buy from you!<\/p>\n

How do you use Instagram for business? Try to avoid the mindless scrolling, and start focussing on creating content for each of these features.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If you want to learn how to use all of Instagram features for business, you are in the right place! Read on!   Instagram has gone a little crazy over…<\/p>\n","protected":false},"author":1,"featured_media":7552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[790,788],"tags":[],"yoast_head":"\nInstagram Features for Business - ColourPop Studio<\/title>\n<meta name=\"description\" content=\"Learn how to use Instagram features for business so that you can grow your account and reach more customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colourpopstudio.com.au\/2022\/07\/17\/instagram-features-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Features for Business - ColourPop Studio\" \/>\n<meta property=\"og:description\" content=\"Learn how to use Instagram features for business so that you can grow your account and reach more customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/colourpopstudio.com.au\/2022\/07\/17\/instagram-features-for-business\/\" \/>\n<meta property=\"og:site_name\" content=\"ColourPop Studio\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-17T11:10:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T16:24:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/07\/skincare-product-photography-by-colourpop-studio-004.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megzie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megzie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/colourpopstudio.com.au\/2022\/07\/17\/instagram-features-for-business\/\",\"url\":\"https:\/\/colourpopstudio.com.au\/2022\/07\/17\/instagram-features-for-business\/\",\"name\":\"Instagram Features for Business - ColourPop Studio\",\"isPartOf\":{\"@id\":\"https:\/\/colourpopstudio.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/colourpopstudio.com.au\/2022\/07\/17\/instagram-features-for-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/colourpopstudio.com.au\/2022\/07\/17\/instagram-features-for-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/07\/skincare-product-photography-by-colourpop-studio-004.jpg\",\"datePublished\":\"2022-07-17T11:10:13+00:00\",\"dateModified\":\"2022-07-19T16:24:18+00:00\",\"author\":{\"@id\":\"https:\/\/colourpopstudio.com.au\/#\/schema\/person\/b13370190cd6382dd380c514dff787c0\"},\"description\":\"Learn how to use Instagram features for business so that you can grow your account and reach more customers.\",\"breadcrumb\":{\"@id\":\"https:\/\/colourpopstudio.com.au\/2022\/07\/17\/instagram-features-for-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/colourpopstudio.com.au\/2022\/07\/17\/instagram-features-for-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/colourpopstudio.com.au\/2022\/07\/17\/instagram-features-for-business\/#primaryimage\",\"url\":\"https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/07\/skincare-product-photography-by-colourpop-studio-004.jpg\",\"contentUrl\":\"https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/07\/skincare-product-photography-by-colourpop-studio-004.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"colourful aesthetic product photography for skincare brand ignite bodycare. 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