{"id":7698,"date":"2022-08-09T17:12:49","date_gmt":"2022-08-09T09:12:49","guid":{"rendered":"https:\/\/colourpopstudio.com.au\/?p=7698"},"modified":"2022-08-09T17:12:49","modified_gmt":"2022-08-09T09:12:49","slug":"build-trust-on-instagram-with-behind-the-scenes-content","status":"publish","type":"post","link":"https:\/\/colourpopstudio.com.au\/2022\/08\/09\/build-trust-on-instagram-with-behind-the-scenes-content\/","title":{"rendered":"Build trust on Instagram with behind the scenes content"},"content":{"rendered":"<h2>How to build trust on Instagram with behind-the-scenes content<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7699\" src=\"https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/08\/2.jpg\" alt=\"how to build trust on instagram with behind the scenes content\" width=\"1000\" height=\"1500\" srcset=\"https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/08\/2.jpg 1000w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/08\/2-200x300.jpg 200w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/08\/2-683x1024.jpg 683w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/08\/2-768x1152.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>Today&#8217;s post is all about sharing more of your authentic story so that you can build trust on Instagram. We all know that people only make purchases when they feel like they trust the person or brand. A great way to build trust is to allow people to peak behind the curtain of your business. I love behind the scenes content, because it is SO EASY to create!<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7334\" src=\"https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/dog-pet-product-photography-by-colourpop-studio-004.jpg\" alt=\"\" width=\"1600\" height=\"2400\" srcset=\"https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/dog-pet-product-photography-by-colourpop-studio-004.jpg 1600w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/dog-pet-product-photography-by-colourpop-studio-004-200x300.jpg 200w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/dog-pet-product-photography-by-colourpop-studio-004-683x1024.jpg 683w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/dog-pet-product-photography-by-colourpop-studio-004-768x1152.jpg 768w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/dog-pet-product-photography-by-colourpop-studio-004-1024x1536.jpg 1024w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/dog-pet-product-photography-by-colourpop-studio-004-1365x2048.jpg 1365w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>What is behind-the-scenes content?<\/h2>\n<p>Behind the-scenes content is the real, messy and authentic parts of your business.<br class=\"\" \/><br class=\"\" \/>A common mistake I see is people trying to create perfection on Instagram. We think because we are a business, we are held to a higher standard. <br class=\"\" \/><br class=\"\" \/>This is WRONG! For small businesses, people LOVE to see all the hard work you are doing behind the scenes. <br class=\"\" \/><br class=\"\" \/>As an example, for me, it might be showing the chaos that unfolds in my studio during a shoot &#8211; let me tell ya, it gets messy \ud83d\ude02<br class=\"\" \/><br class=\"\" \/><strong><span class=\"\">3 reasons why behind-the-scenes (BTS) content should be part of your Instagram strategy <\/span><\/strong>\u2935\ufe0f <br class=\"\" \/><br class=\"\" \/><span class=\"\">Reason 1:<\/span>\u2728 it helps people get to know like and <span class=\"searchHighlight\">trust<\/span> you. Which means they\u2019re more likely to purchase from you <br class=\"\" \/><br class=\"\" \/><span class=\"\">Reason 2:<\/span>\u2728 people find it really interesting so this type of content tends to get more engagement. More engagement = more reach = more chance to get discovered by new accounts <br class=\"\" \/><br class=\"\" \/><span class=\"\">Reason 3: <\/span>\u2728it\u2019s really easy to create because you are already doing the work anyway \ud83d\ude0c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7301\" src=\"https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/eyelash-product-photography-by-colourpop-studio-005.jpg\" alt=\"\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/eyelash-product-photography-by-colourpop-studio-005.jpg 1600w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/eyelash-product-photography-by-colourpop-studio-005-300x200.jpg 300w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/eyelash-product-photography-by-colourpop-studio-005-1024x683.jpg 1024w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/eyelash-product-photography-by-colourpop-studio-005-768x512.jpg 768w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/eyelash-product-photography-by-colourpop-studio-005-1536x1024.jpg 1536w, https:\/\/colourpopstudio.com.au\/wp-content\/uploads\/2022\/03\/eyelash-product-photography-by-colourpop-studio-005-900x600.jpg 900w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Here are 10 types of BTS content you can share:<br class=\"\" \/><br class=\"\" \/>\ud83d\udc49\ud83c\udffc show a process <br class=\"\" \/>\ud83d\udc49\ud83c\udffc show what ingredients\/fabrics\/props etc you use <br class=\"\" \/>\ud83d\udc49\ud83c\udffc pack an order <br class=\"\" \/>\ud83d\udc49\ud83c\udffc workspace tour <br class=\"\" \/>\ud83d\udc49\ud83c\udffc what tools do you use to create your product <br class=\"\" \/>\ud83d\udc49\ud83c\udffc your favourite systems for your business <br class=\"\" \/>\ud83d\udc49\ud83c\udffc timelapse of you completing a task or project <br class=\"\" \/>\ud83d\udc49\ud83c\udffc go live while you do a task (eg mixing a product, painting a picture etc) <br class=\"\" \/>\ud83d\udc49\ud83c\udffc share a before and after (eg ingredients to finished product, messy office to clean office, fabric to final product etc) <br class=\"\" \/>\ud83d\udc49\ud83c\udffcshare a day in the life<\/p>\n<p>Do you want more Instagram marketing tips? Be sure to <a href=\"https:\/\/colourpopstudio.com.au\/subscribe\/\">sign up for my weekly newsletter<\/a> to get all the latest tips and tricks for marketing your products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to build trust on Instagram with behind-the-scenes content Today&#8217;s post is all about sharing more of your authentic story so that you can build trust on Instagram. We all&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[790,788],"tags":[1176,1177,1161,863,1162,791,1175,1174],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build trust on Instagram with behind the scenes content - ColourPop Studio<\/title>\n<meta name=\"description\" content=\"Instagram is now search enabled which means you can get found on Instagram using SEO. SEO is search engine optimisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colourpopstudio.com.au\/2022\/08\/09\/build-trust-on-instagram-with-behind-the-scenes-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build trust on Instagram with behind the scenes content - ColourPop Studio\" \/>\n<meta property=\"og:description\" content=\"Instagram is now search enabled which means you can get found on Instagram using SEO. 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