{"id":7772,"date":"2022-09-25T14:21:49","date_gmt":"2022-09-25T06:21:49","guid":{"rendered":"https:\/\/colourpopstudio.com.au\/?p=7772"},"modified":"2022-09-25T14:21:49","modified_gmt":"2022-09-25T06:21:49","slug":"5-mistakes-youre-making-on-instagram","status":"publish","type":"post","link":"https:\/\/colourpopstudio.com.au\/2022\/09\/25\/5-mistakes-youre-making-on-instagram\/","title":{"rendered":"5 mistakes you’re making on Instagram"},"content":{"rendered":"

\"5<\/h2>\n

When did Instagram get so complicated?<\/h2>\n

I\u2019m a big believer that social media should be simple. It feels like there are SO many rules now<\/p>\n

\ud83e\udd72 post at the right time
\n\ud83e\udd72 use 30 hashtags, no wait 3, no 5?
\n\ud83e\udd72 only post reels, but not trending reels
\n\ud83e\udd72 photos are dead<\/p>\n

I could go on, but I won\u2019t.<\/p>\n

However, there are a few things you might be doing (or not doing) that are hurting your Instagram strategy and chance for success.<\/p>\n

Let\u2019s chat about them.<\/p>\n

5 Mistakes you’re making on Instagram<\/h2>\n

\"Neutral<\/a>1 – NOT ENGAGING<\/span><\/strong><\/p>\n

\ud83d\ude45\ud83c\udffc\u200d\u2640\ufe0fThis doesn\u2019t mean spam-like and comment\ud83d\ude45\ud83c\udffc\u200d\u2640\ufe0f<\/p>\n

It means, BE SOCIAL<\/p>\n

\u2728 reply to your DMS
\n\u2728 reply to your comments and start a conversation
\n\u2728 find hashtags in your niche (target market) and engage with your ideal customers
\n\u2728 support the accounts you follow by engaging with their content<\/p>\n

2 – COPYING AND PASTING CONTENT ON DIFFERENT PLATFORMS<\/span><\/strong><\/p>\n

Tik tok and Instagram are different.
\nPinterest and Instagram are different
\nFacebook and Instagram are different<\/p>\n

Don\u2019t copy and paste your content.<\/p>\n

Repurpose it, YES! But tailor it for each platform<\/p>\n

Eg<\/p>\n

\u23f0Tik tok – messy, raw, authentic
\n\ud83d\udcccPinterest – link back to blogs, use keywords and gorgeous images
\n\ud83d\udde3Facebook – more conversational, shareable
\n\ud83d\udc26Twitter – short and snappy<\/p>\n

3 – NO PLAN OR STRATEGY<\/span><\/strong><\/p>\n

\"\"<\/p>\n

To serve your audience, you need to plan your content<\/p>\n

\ud83d\udc49\ud83c\udffc who are you speaking to
\n\ud83d\udc49\ud83c\udffc how can you help them
\n\ud83d\udc49\ud83c\udffc is your content connecting with them?
\n\ud83d\udc49\ud83c\udffc are you engaging with your ideal customers?<\/p>\n

4 – CREATING YOUR OWN CONTENT<\/span><\/strong><\/p>\n

If you try to create every single post by yourself you WILL burn out<\/p>\n

Here are some ways to alleviate the burden<\/p>\n

\u2728 use brand reps and have them upload content to Dropbox
\n\u2728 reward your customers for posting pictures to their feed and tagging you
\n\u2728 share memes that are relevant to your niche
\n\u2728 outsource your product photography (shameless plug here \ud83d\ude02\ud83d\ude09)<\/p>\n

Doing all of these will mean you have a VARIETY of content readily available to use whenever you need it!<\/p>\n

5 – HIDING BEHIND YOUR BRAND<\/span><\/strong><\/p>\n

I\u2019ve said this before, and I\u2019ll say it again<\/p>\n

People buy from PEOPLE!<\/p>\n

We want to know who you are, and why you started your biz.
\nWhat makes you happy?
\nWhat have you learned along the way?<\/p>\n

You NEED to show your face or at least some real authentic behind-the-scenes content if you want to connect with people<\/p>\n

When you connect with people they get to know you.<\/p>\n

When they know you they get to like you<\/p>\n

When they like you, they trust you.<\/p>\n

When they trust you. They buy from you.<\/p>\n

Stop hiding!<\/p>\n

Your Instagram Checklist:<\/h2>\n

\ud83c\udf89 spend 10-15 minutes a day being social (liking, commenting, chatting in the DMs)<\/p>\n

\ud83c\udf89 start repurposing your content so you can use it on ALL the social media apps (but don\u2019t copy and paste it)<\/p>\n

\ud83c\udf89 figure out your strategy – my free guide 100 Instagram Posts can help you with this<\/p>\n

\ud83c\udf89 scroll through tagged photos of your business and save some posts to reuse on your own feed (always make sure to credit the original poster)<\/p>\n

\ud83c\udf89 post a picture of yourself with 5 fun facts about yourself<\/p>\n

Do you want more Instagram marketing tips? Be sure to sign up for my weekly newsletter<\/a> to get all the latest tips and tricks for marketing your products.<\/p>\n","protected":false},"excerpt":{"rendered":"

When did Instagram get so complicated? I\u2019m a big believer that social media should be simple. 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