When did Instagram get so complicated?
I’m a big believer that social media should be simple. It feels like there are SO many rules now
🥲 post at the right time
🥲 use 30 hashtags, no wait 3, no 5?
🥲 only post reels, but not trending reels
🥲 photos are dead
I could go on, but I won’t.
However, there are a few things you might be doing (or not doing) that are hurting your Instagram strategy and chance for success.
Let’s chat about them.
5 Mistakes you’re making on Instagram
1 – NOT ENGAGING
🙅🏼♀️This doesn’t mean spam-like and comment🙅🏼♀️
It means, BE SOCIAL
✨ reply to your DMS
✨ reply to your comments and start a conversation
✨ find hashtags in your niche (target market) and engage with your ideal customers
✨ support the accounts you follow by engaging with their content
2 – COPYING AND PASTING CONTENT ON DIFFERENT PLATFORMS
Tik tok and Instagram are different.
Pinterest and Instagram are different
Facebook and Instagram are different
Don’t copy and paste your content.
Repurpose it, YES! But tailor it for each platform
Eg
⏰Tik tok – messy, raw, authentic
📌Pinterest – link back to blogs, use keywords and gorgeous images
🗣Facebook – more conversational, shareable
🐦Twitter – short and snappy
3 – NO PLAN OR STRATEGY
To serve your audience, you need to plan your content
👉🏼 who are you speaking to
👉🏼 how can you help them
👉🏼 is your content connecting with them?
👉🏼 are you engaging with your ideal customers?
4 – CREATING YOUR OWN CONTENT
If you try to create every single post by yourself you WILL burn out
Here are some ways to alleviate the burden
✨ use brand reps and have them upload content to Dropbox
✨ reward your customers for posting pictures to their feed and tagging you
✨ share memes that are relevant to your niche
✨ outsource your product photography (shameless plug here 😂😉)
Doing all of these will mean you have a VARIETY of content readily available to use whenever you need it!
5 – HIDING BEHIND YOUR BRAND
I’ve said this before, and I’ll say it again
People buy from PEOPLE!
We want to know who you are, and why you started your biz.
What makes you happy?
What have you learned along the way?
You NEED to show your face or at least some real authentic behind-the-scenes content if you want to connect with people
When you connect with people they get to know you.
When they know you they get to like you
When they like you, they trust you.
When they trust you. They buy from you.
Stop hiding!
Your Instagram Checklist:
🎉 spend 10-15 minutes a day being social (liking, commenting, chatting in the DMs)
🎉 start repurposing your content so you can use it on ALL the social media apps (but don’t copy and paste it)
🎉 figure out your strategy – my free guide 100 Instagram Posts can help you with this
🎉 scroll through tagged photos of your business and save some posts to reuse on your own feed (always make sure to credit the original poster)
🎉 post a picture of yourself with 5 fun facts about yourself
Do you want more Instagram marketing tips? Be sure to sign up for my weekly newsletter to get all the latest tips and tricks for marketing your products.
