Happy season of Love, lovebirds! 💕
Valentine’s day is just around the corner, so you might want to start thinking about ways you can show up on the gram and make the most of the romantic season.
I know it can be overwhelming to think of ideas and come up with content 24/7 so I’ve written a few ideas on things you can do to show your customers how much you love them 💕
10 Valentine’s Day Content Ideas
1 – SHARE YOUR VALENTINE’S DAY PRODUCT OR PROMO
Do you have a gift bundle that would make a great V-day gift? Or perhaps you’re having a cheeky sale? Now is the time to start promoting!
📸 photograph your gift bundles using romantic props such as roses, balloons, champagne, love hearts
💕 create a unique valentines day promo code (here are a few ideas to get you started)
LOVE10
HEARTFULL
MYVALENTINE
BEMINE
LOVEBUG
LOVERSDAY
LOVEYOUMORE
ROSESARERED
LOVEYOU
2 – SHARE ROMANTIC QUOTES OR MEMES RELATED TO YOUR INDUSTRY
These are great to share to stories, or even as the cover slide on a carousel post as they tend to generate high engagement
3 – SHARE CUSTOMER TESTIMONIALS WITH A VALENTINE’S DAY TWIST
💕 EG find all the testimonials you can that use the word “LOVE” and create a fun carousel post or reel to romatnic music
4 – HOST A VALENTINES DAY GIVEAWAY
🎁 This one is simple – do you have a gift that would make a great v-day present?
Offer to give one away and get your followers to tag their lover in the comments
BONUS TIP: send a DM to everyone who enters with a special discount code as a runner up prize
5 – CREATE A GIFT GUIDE FOR VALENTINES DAY
💕 If you have more than one product that would make a good gift, be sure to create a guide. Below are a few ideas to get you started ⤵️
👉🏻 create a blog post
👉🏻 create an Instagram guide
👉🏻 make a reel
👉🏻 create a carousel slide
👉🏻 create a valentines day themed highlights section using your stories
6 – CREATE A VALENTINES DAY INSTAGRAM CHALLENGE
In the leadup to Valentines day create a unique hashtag (eg #sharethelove) and encourage your followers to share photos of themselves using your hashtag.
Ways to maximise this
👉🏻 DM every entry a unique discount code as a thank you
👉🏻 Offer a prize to the most creative submission (be sure to share it to your feed / stories)
👉🏻 Share and tag any submissions to your stories (great for engagement!) People love shoutouts and it’s a great way to spread the love to your followers
7 – SHARE VALENTINES DAY RECIPES, DIY PROJECTS OR HACKS
If you think your audience will enjoy this type of content you could create a 7 day campaign
eg 7 days of LOVE
LOVE HACK 1, 2, 3 etc
8- SHARE BEHIND THE SCENES OF YOUR TEAM PREPPING FOR THE HOLIDAY
👉🏻 If you have special valentines day gift wrapping, share time-lapse of your team packing orders
👉🏻 add love heart lollies into packages as a thank you (and share to your feed/stories)
👉🏻 get special LOVE thank you cards made and share videos of you writing thank you notes to customers
👉🏻 get cute team photos of you all wearing love themed clothes to the office and share it to your stories
9 – COLLABORATE WITH OTHER BUSINESSES OR INFLUENCERS
🎁 Team up with another biz (or influencer) to do a valentines day giveaway
10- GET CREATIVE WITH VALENTINES DAY THEMED STORIES (or quizzes!)
Stories are a great way to build a relationship with your exisiting audience. Here are some fun ideas for v-day themed stories ⤵️
💕 THIS or THAT (gift edition)
💕 Fill in the blank (we LOVE _____) with a poll
💕 Talk about all the things you LOVE doing in your biz
💕 Share LOVE related memes to your story (keeping them relevant to your biz)
💕 Share a romantic self-care activity featuring your products
THAT’S ALL FOLKS!
From Valentine’s Day Instagram challenges to sweet promo codes, there’s no shortage of creative ideas for businesses to spread some love this holiday season. And let’s not forget about the real showstopper – a Valentine’s Day-themed product photoshoot! If you’re still searching for a way to make your brand stand out this V-Day, it’s not too late to book a shoot with the best of the best – yours truly. We will help you capture those heart-warming, love-filled moments and turn them into visuals that will make your brand the talk of the town. So, don’t be a lonely heart, give us a shout and let’s make some magic happen!
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