Do you struggle to come up with fresh and exciting content for your biz?
Perhaps you have all the ideas but struggle with the execution.
Or maybe feel like your photos don’t do your gorgeous products justice.
🧞♀️Imagine if there was a magic genie who could do it all for you…
👀 Well, I have the next best thing 🙈
🌟 5 ways to always have content for your biz (without lifting a finger) 🧞♀️
CONTENT STREAM #1
🎁 Incentivise customers to unbox: Who doesn’t love a good unboxing video? Encourage your customers to share their unboxing experience on social media. There are 2 ways to do this ⤵️
1️⃣ by offering them a reward or discount for unboxing (include this in your package on a “thank you card”
2️⃣ make your unboxing experience 5 stars! Include cute wrapping, a bonus gift, and a handwritten card (the ideas are endless!)
CONTENT STREAM #2
🏆 Reward customers when they tag you online: Don’t only incentivise the unboxing.. offer customers a 10% code if they post a photo to their feed and tag you (you can then reshare this content!) You could even run a monthly giveaway for the best post featuring your products 💕 (pro tip: ask them to write a review with their photo so you’ve always got glowing feedback to share!)
🔑 The key to making the most of your customer’s content is re-sharing it to your own feed.
CONTENT STREAM #3
🌟 Have a brand rep program: find some enthusiastic and passionate customers to become brand ambassadors for your products. Not only will they create awesome content, but they’ll also spread the word about your brand to their own followers 🤝👥
Psst.. make sure you always have a contract and an agreed amount of deliverables (eg 1 photo per week)
The Play Card on Instagram do this EXTREMELY well – have a view of their account to get some ideas.
CONTENT STREAM #4
📸 Invest in regular product photography: Investing in a professional photographer to (oh heyyy 👋🏼) to create high-quality content for your biz is worth every penny.
Not only will these images make your products look their absolute best, but they’ll also elevate the overall aesthetic of your brand.
Plus, you can reuse these photos across all your marketing channels for a cohesive and polished look. 📸💰
View more images from this Wags + Whisky Shoot
View more images from this In Practice Shoot
CONTENT STREAM #5
🤳 Explore using influencers: Collaborate with some influencers who align with your brand and product values.
They’ll create some super engaging content for you and help you reach a whole new audience 👀
(again, make sure you’ve got a contract and agreed to terms for the collaboration in place)
I promise you, if you nail these 5 areas, you’ll have a constant stream of content flowing your way, without you ever having to pick up a camera! win-win!
